Introducing Important Issues For Local Business Advertising

Tips For Maximizing Your Success Using Search Engine Optimization

Local Business HelpAs more and more competitors and rivals enter into the world of online commerce, it becomes increasingly difficult to win the attention of prospective customers. If your business is to succeed online, you must first master the art of search engine optimization, or SEO. Use these tips and tricks to create a competitive edge online.

When optimizing a website for search engines do not neglect the phrasing of the links between the site’s internal pages. Search engines analyze these links too, and keywords that appear in links are given greater weight than keywords in the plain content of a particular page. Tweaking your links to address the keywords you want to focus on can have a big effect.

Write great content for Internet marketing. If the quality is there, then results are sure to follow. You have to give a person a reason to want to keep revisiting your site, and as they continue to come back so will your Internet revenues. You will also see that those people will begin to share your site with others.

To get search engine traffic from your images, make use of the ALT tag. The ALT tag allows you to add text to the image’s description, which means your image can be appropriately indexed by search engines. A high ranking in Google Image Search will draw many users to your site, and the ALT tag is the best way to achieve this.

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further.

To ensure that your website is as easy as possible to crawl, keep your site architecture flat. Don’t use too many sub folders, instead use descriptive names for each page. Keep your pages with the most competitive keywords in their names, close to the root folder, so they will gain a higher page rank.

Hire a writer if need be. Some people do not have either the skill or the time to provide daily updates and quality content. If this is the case with you, look at hiring an online article writer to keep your site busy and fresh. Adding new information gives you a heads up over the competition.

With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. If you flood your content with links or even if you post a link that doesn’t blend with the context of the content, the search engine may refuse to pull it up. You could even be punished as a result.

A great program to implement in your search engine optimization is the Yahoo! Buzz Index. This tool, as its name suggests, allows you to view how popular or relevant your keywords and keyword phrases are at any given moment in time. This is great for selecting keywords you know people will search for, increasing the traffic for your page.

As you can see, search engine optimization is an innovative way of bringing success to your new website. Search engine optimization also brings an air of authority to your website, building customer confidence and encouraging future transactions from new customers. Best yet, search engine optimization is an inexpensive marketing tool!

 

12 Nuggets of Advice For Promoting Your Local Business

1. Know Your Audience

Everything starts with understanding your customer and potential customers. As a business owner, you’re best placed to know who your customers are, what drives them and what they like/dislike about your products and services.

But you should also try to understand where they get their information from and where they are most likely to hear about your business. This can be challenging when trying to develop new customers so take time to understand where people heard about you and identify the profile of the customer you are trying to attract e.g. gender, age, location, interests.

2. Capture and Learn

Capture information on your existing and potential customers. This can help with generating leads, staying in touch with customers and in your research – three birds with one stone.

Bring your local users into your online world. Try to collect email addresses and phone numbers. This can be done online or in store on survey cards, or by incentivising customers to give you their contact details.

Make sure you have a good knowledge of GDPR and your responsibilities as a data processor. This data can be invaluable in some of the later points in this article.

3. Set Goals

You know your business and your customers. Now set short term, achievable goals on what you want to accomplish by promoting your business and try to measure your success against that. E.g. 30% increase in sales of product X by end of March.

4. Less is More

Below are some methods and mediums to put the previous points into action. Do not try to do everything. Aim to do two to three of the following points really well rather than all of them.

https://www.inyourarea.co.uk/news/advice-tips-for-promoting-small-local-businesses/

 

 

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Top Recommendations For Primary Factors Of Travel Abroad

We’ve uncovered this great article relating to What Is Needed To Travel down the page on the internet and concluded it made good sense to relate it with you on this page.

Travel Tips For The Smart Adventurer

Travel Guide

So, you’ve booked it. You’re ready to execute your traveling plan? Well, now is a great time. You probably have many questions on what you need to know, but don’t worry, this article can assist you. Listed below are some tips that will help you get started with your traveling aspirations.

If you will be driving to your destination, fill a family member or friend in on your destination and planned route to get there. If something were to happen to you while driving, this person would be able to alert officials of your intended destination and the roads you would have been traveling on.

Make your luggage bright and noticeable. Try to avoid carrying bags that are one matte color and blend in with all the other pieces of luggage in the airport. Having unusual-looking luggage will make your bag easier to spot and will discourage criminals from stealing it in a busy airport.

Instead of going someplace far away, look for local attractions that you can travel to. Not only will you save time and money, but you will also be supporting local businesses and your local economy. If you need suggestions, call your local visitors bureau for suggestions on nearby activities for you and your family.

During your trip if you’re staying at many different hotels, you can rest assured there is an easy and cost effective gift you can give your friends as a souvenir. Collect all of the little samples such as shampoos, body washes, body lotions and coffee packets that hotels give out, put them in a basket and give them away as gifts to your friends. It makes a nice gift because it gives a taste of culture from different hotels and is cost effective to you for making a friendly gesture.

Something you should never do is place an important document in the pocket of the seat in front of you. Most likely, it will slide down to where you will not be able to view it anymore and you will forget all about it. Then you will get off the plane and realize too late that you don’t have it.

Carefully check out any travel package deals before you book them. Many airlines and websites put together flights, hotel accommodations, meals and activities and offer them at one price. This is designed to benefit the companies, because they can book flights and rooms without mentioning their bottom line. Some of these packages can be steals, but you should always look into the cost of each piece of the deal to make sure you are saving money.

Find out about national holidays. Before you schedule your international travel, check a calendar to see if there are any holidays during your stay abroad and what that means in terms of business and restaurant closings. It may affect what is open or available to do. You may find you have plenty or options or, it could be a day of rest for the locals – meaning a day wasted for you – leaving you with nothing to do.

Always pay attention to your surroundings when traveling and keep track of your belongings. For example, if you have a purse with you, you should ensure it is securely underneath your arm. Also, pick travel bags with secured flaps that conceal zippers and pockets, so that access is not easy in crowded or dangerous areas. Make sure you take this advice into consideration when purchasing a dependable travel bag.

If you are going to travel to another country you will need to get a passport. This can take some time so it is best to prepare in advance. You should be prepared to answer questions, bring in legal documents to prove who you are, and plan to wait a few weeks or more for the passport to be ready for you to travel with.

If possible travel during off-peak hours. The price of flights changes depending on the hour, the day and the month of travel. You can save a lot of money by booking flights during off peak hours. For example, flights on Thursdays are usually cheaper than those of Fridays. This is because the demand for seats is lower on a Thursday as people who work away from home during the week normally want to fly home on a Friday.

Planning your vacation should be fairly easy if you follow these tips. You should be able to find good deals and not forget anything. Planning is great, but remember that your trip should be about fun and adventure too. Make sure your trip remains a fun experience that you will remember.

Travel sector angry at Grant Shapps’ ‘misleading’ advice against holidays

Transport secretary’s warning not to book holidays in the UK or abroad because of Covid puts jobs at risk and confuses tens of thousands of UK holidaymakers, say industry bosses

Last modified on Wed 10 Feb 2021 17.09 GMT

The much-anticipated great British summer may have been greatly exaggerated, if comments made on Wednesday by transport secretary Grant Shapps are anything to go by.

Just weeks after cabinet colleague Matt Hancock suggested that 2021 would be a bumper year for British holidays, and revealed he’d booked his own in Cornwall, Shapps advised against booking any sort of trip, in the UK or abroad. Speaking on Radio 4’s Today programme, he said: “On the shrinking chance that there is anybody listening to this interview at this stage, and thinking of booking a holiday under the current circumstances … please don’t go ahead and book holidays for something which, at this stage, is illegal to actually go and do, whether it’s here or abroad.”

His comments have angered the travel industry, which is fighting for its survival. The Country Land and Business Association (CLA), which represents 5,000 rural tourism businesses, said many of its members face ruin.

Holidays And Travel

The CLA’s director of external affairs Jonathan Roberts added that 300,000 jobs were at risk. “Government has been telling us we can look forward to a great British summer, but now says we mustn’t book any holidays at all,” he said. “This mixed messaging risks confusing members of the public and damaging rural tourism businesses, which are in dire need of some good news.”

https://www.theguardian.com/travel/2021/feb/10/travel-sector-angry-shapps-misleading-advice-against-covid-holidays

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Trouble-Free Strategies For Home Business Job Ideas – Simple Information


Presented here in the next paragraphs you can get lots of sensible expertise related to a Business Home Based Ideas.

Advice To Help Make Your Home Business A Hit

Small Business Opportunities At Home

Opening and operating a business from your home doesn’t have to be a complicated thing. As long as you have the right information to help you out along the way, you should be able to go from being a start-up to being a successful businessperson. With a little time and effort, and some great tips like we have for you in this article, it’s definitely possible.

To keep your finances in order, acquire a unique checking account and credit card to use for your home business. Use them for every business transaction you have, and use them for business only. Keeping your business finances separate from your personal finances will make it much easier on you when tax-time rolls around.

If the product that you are selling to individuals is also something that you can sell on the wholesale market, do an Internet search for wholesale businesses that handle your type of product. Email these businesses and offer to send them free samples. If they like what you send them, and you can be competitive on price and delivery, they will buy from you. This may well be an additional market that you can tap into. Involve your family as a team and play for home business success. Your extroverted spouse might be eager to do cold calls and handle clients. Your daughter may be great for articles and ad copy, while your son could create cool logos, web sites and brochures. Above all, they must have fun.

Most people who start a home business have dreams of huge success and wealth. This is great, but when running a home business it is a good idea to learn to celebrate and get excited about the small milestones, not just the big ones. Small milestones happen a lot more often than large ones. Being able to get excited over little achievements will keep you motivated and prevent you from giving up.

Make sure you have a support network before starting your home business. This includes family members who need to be aware of the time commitment involved, as well as an external networks you can reach out to for advice or support. Working from home has numerous benefits, but remaining a part of a group outside your home is invaluable.

Run a contest on your business website. Spread the word about your contest through forums that your customers frequent, contest boards, ezines, guest blog entries and any other methods you can find. Make it fun, keep it simple and devise a prize that is worthwhile, but not over-the-top. Contests bring traffic.

Develop a description for your home business that can explain what it is that you do in less than three sentences. If you have to spend a good bit of time explaining what it is that you do, you may not have the plan that you need to have to succeed. Do lots of research about potential customers in advance of starting your business. Knowing who you plan to market to will help you attract them to your business. Design your website according to how the target audience prefers to interact with their online choices.

If you have a home business, you want to make sure you claim a matching domain name right away. Getting your domain name registered as soon as you can helps to ensure that you will get it before someone else does. This is important to make sure your customers find you, and not a different business when they do a search for you online.

To maintain a professional image for your business, be really careful what information about you can be seen on social networks. Remember that these days social networks are a popular way for potential customers to check up on you! If you are going to let clients see your Facebook or Twitter accounts, then make sure that everything that you post – from your profile picture to daily updates – reflects positively on your professional persona.

Needing the cash is certainly a great reason to attempt to start a home business, but it’s far from the only reason. Regardless of your particular reasons, however, the important thing is that you work to apply accurate information and proven tactics so that you can be successful. Use what you’ve learned here to help you get there.

 

Smart Move For Your Home Business: Hiring A Virtual Assistant

Six months after Tamara Schumer, of Fairfax, Va., opened her home-based window-treatment business in 2016, it took off. “I was fortunate,” says Schumer, owner of Budget Blinds of Arlington & Alexandria. “But it was very stressful trying to handle customer service, scheduling, follow-up, orders, sales — all of that on my own.”

So she decided to hire a couple of virtual assistants to help handle some of her business matters from their homes. What a relief that turned out to be.

Home Business Opportunities

“This is my second career, and I wanted to have fun with my work.”

“I needed somebody to answer my phone and my emails,” Schumer says. “I have an answering service, but they were very impersonal. I wanted to teach someone enough about the business, so they could help me screen the calls and qualify the opportunities.”

Schumer contracted FlexProfessionals, a recruiting and staffing firm for the Boston and Washington, D.C., areas, who hired a woman to be her virtual office manager.

“She answers the phone, schedules and protects me from myself,” Schumer says. “If I answer the phone, I’m always saying ‘yes’ to the customer and overscheduling myself. She handles customer service issues and reorders, so I can really focus on the revenue generation. It has been hugely helpful.”

Next, Schumer added a remote part-time bookkeeper to the fold. Although Schumer was formerly an administrative vice president at M &T Bank

https://www.forbes.com/sites/nextavenue/2021/01/28/smart-move-for-your-home-business-hiring-a-virtual-assistant/

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Essential Details For Network Marketing Opportunities – Most Recent Ideas

Network Marketing Ideas That Work Great All The Time

Network Marketing Business PlanNetwork marketing is not as easy as the term may implicate. It certainly is not as simple as marketing in a network, but rather, network marketing involves a lot of strategies, knowledge and dedication. Hopefully, this article will enlighten you to some of the things you need to know to prepare yourself for successful network marketing, in either, establishing your new business or helping your old business breathe some new life!

Picking your spots in network marketing is incredibly important. You won’t be able to pitch a product to just anyone. Make sure you’re sticking with a niche market and always advertising to those people more likely to join your network. Remember, there’s something in it for them too, so make sure they know it. Set goals for yourself. Knowing how many people you wish to sponsor by a certain date will help you determine the number of people who need to be exposed to your product daily. Having this exact number lets you know how much you need to do in a given day to work towards your goal. If you want to be successful in your network marketing endeavors, seriously consider outsourcing. You do not have endless time to do these things yourself. Outsourcing to an external team can give you quick and effective results. You can have an international network marketing team at a very reasonable rate.

Wait until your downline is making enough money for you to live off of before you go on vacation. When you have enough income coming through passive means to literally pay all your bills, THEN you can pick your schedule as you wish and travel to far flung places. For now, keep your debt down and work hard!

If you are into network marketing, and are feeling stuck, make sure to ask for help. You may not know anyone personally doing this, but if you see someone that is successful, take the time to compliment them and ask them how they learned. People love to talk about their success, and you will find it very useful. When you set your network marketing goals, look at the big picture. Consider how your marketing will effect your business in the longer term. Take careful stock of how your current marketing strategies will influence your business in three to five years. If the picture is not what you have in mind, make appropriate changes now.

When it comes to network marketing, be sure that you establish a goal before you start your implementation stage. This is important because you need a clear endpoint to help guide your overall plan. This will not only organize your network marketing plan but also give you a higher sense of accomplishment along the way.

High pressure is a poor tactic for selling, and a poor tactic for network marketing recruiting, too. Good marketers pay attention to their potential recruits and always look out for signs of discomfort. The recruiting pitch is dialed way back when recruits become uncomfortable. A manipulative, high-pressure pitch is usually more likely to lose a recruit than to bring them on board.

As you can see, there is a lot more to network marketing than most people think. It requires a lot of work and patience, but it will be worth it in the end to help your business. By following the above tips, you are well on your way to better profits.

Multi-Level Marketing Finds A New Home: Blockchain

Data from Antier Solutions, a technology firm specializing in blockchain technology, indicates that cryptocurrency and decentralized finance may be the next frontier for multi-level marketing (MLM) strategies. MLMs, however, remain a deeply controversial business structure that most often simply redistributes money from the many to the few. 

Antier Solutions is an international company based in India that offers everything from consulting to infrastructure to oversight, all with a focus on blockchain. It’s been pushing blockchain-based MLMs, a strategy that’s apparently paid off with over $100 million in transactions using Antier’s infrastructure. 

Antier’s press release noting the milestone characterizes the main problem of MLM’s as one of execution.

“The traditional MLM process is beset with inefficiencies such as centralized control over the system, lack of trust and transparency, and delayed payments to release users’ incentives which can hold back even the best of MLM projects,” it reads.

Antier promises that the combination of multi-level marketing with blockchain can help smooth operations and ensure a “win-win situation.”

Network Marketing Online

https://www.ibtimes.com/multi-level-marketing-finds-new-home-blockchain-3120141

 

A Simple A-Z On Issues Of CBD Home Business Ideas

Can We See Any Real Advantages To CBD?

Learning To Read GamesAre there any actual advantages of CBD for medical conditions? It appears that recently, a lot of pharmaceutical companies have actually developed items comprising CBD oil. The main ingredient in nearly all of these products is CBD; this compound is created from the cannabis plant. This plant has been used by the native tribes of Africa for generations, to take care of a range of health problems such as chronic pain, muscle spasms, epilepsy and as an anticonvulsant. History continues to show that the use of the marijuana plant for medical purposes goes back to the Stone Age. Today, there are lots of natural medicines containing CBD oil. A few of these natural medicines have been made use of by people around the world for several hundred years. Others are being used by typical growers of the marijuana plant in countries like India and China. Almost all of these oils originate from the high altitude areas of the Andes Mountains where the marijuana plants are cultivated. One of the main health benefits of CBD is that it can take care of stress and anxiety and other sorts of psychological disorders. In one scientific study, test subjects who were diagnosed with hypertension had significant decreases in their blood pressures after they were given CBD oil, a common medical supplement containing CBD. Additionally, one other scientific study revealed that kids who suffer from disruptive behaviour issues had substantial improvements once they were given CBD. Yet another example of the positive aspects of CBD is it is an effective anti-inflammatory for individuals who suffer from acne. This way, CBD can prevent pimples and other skin blemishes. There are in addition a lot of other diseases or disorders that are helped by CBD oil. Epilepsy patients have found relief employing CBD. Epilepsy is an issue where a seizure takes place followed by some time of disablement or even coma. The CBD will reduce the regularity of the seizure and increases the patient’s well-being. Additionally, CBD is a wonderful anti-viral, anti-seizure, anti-cancer, anti-tumor, and anti-psychotic compound. When these qualities are put together, CBD locates its own specific niche in the field of alternative medicines. The beneficial properties of CBD go above epilepsy, mood conditions, and health issues. CBD might also be practical for people who are attempting to lose weight, as it has been revealed to help people control their hunger even better than other appetite suppressants. It furthermore minimizes stress, which is very advantageous for those who suffer from chronic anxiety. These are only a few of the advantages of CBD.

 

4 of the Top CBD Products For Energy

Cannabidiol (CBD) products have grown in popularity to help manage many ailments, such as pain and anxiety. As research investigating the benefits of CBD continues, some reports suggest that CBD may also be useful as a stimulant and provide a boost in energy.

In this article, we will discuss the effectiveness of CBD in boosting energy and suggest some CBD products and alternatives people may consider trying to feel more energetic.

Is CBD legal? Hemp-derived CBD products with less than 0.3% THC are legal federally but still illegal under some state laws. Cannabis-derived CBD products, on the other hand, are illegal federally but legal under some state laws. Check local legislation, especially when traveling. Also, keep in mind that the Food and Drug Administration (FDA) have not approved nonprescription CBD products, which may be inaccurately labeled.

The human body contains a complex network of neurotransmitters and cannabinoid receptors known as the endocannabinoid system (ECS). Researchers believe the ECS may be involved in many processes, such as energy metabolism and learning and memory.

While people may consider CBD a sedative rather than a stimulant, CBD appears to have a biphasic effect. This means that people may experience different effects or phases depending on the dosage they receive.

According to a 2017 review, lower doses of CBD may have a stimulating effect, while higher doses may have a sedative effect.

https://www.medicalnewstoday.com/articles/cbd-for-energy

 

 

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Some Professional Answers About Speedy Systems For Learning To Read Through Play

Help Your Child Establish Reading Skills

Learning To Read WordsA lot of teaching your son or daughter to read is first encouraging in your child a motivation to learn to read. It’s really crucial for a child to recognize that reading activities and learning to read is fun. In early stages, for instance, if you haven’t yet, reserved an area of your house where your child could have their very own reading area and small special library. This will likely get most all of your reading activities off to a great start. Having their own specific place for reading experiences will encourage the child to spend time reading. Persuade them to begin to find their ideal place inside their house for their reading habits. Grab yourself a comfy chair and join them and you will be surprised exactly how much the child will want enter their reading spot and have you with them for a reading time. And an additional benefit to the reading place is an excellent setting and time for you to spend with the child reading to them and them to you. Reading is simply a practiced skill. Practicing clearly the key term. Instilling very good reading habits in the child in early stages with regular and day to day reading and practice periods is laying the bricks to a strong learning footing irrespective of what the topic. Books from book shops, yard sales, flea markets and the like are a terrific way to begin with developing your son or daughter’s reading library content. Get hold of a cardboard box, and old milk crate or two and decorate them with the child so they can have their own collection and be proud of the way it looks and help them manage their reading content. Clear off one of the shelves and make that unique spot for your son or daughter’s books if you have a bookcase already. It really is a lot of fun to do and your children will have a ball too. Establish impetus early with just how much fun reading and looking at books can be. Make good use of your local library. Teaching reading skill starts with building in your son or daughter an interest and love for reading. As your child’s library grows along with their reading ability they will likely realize that books are important, engaging, and regularly brim-full of new things to learn. A great reading activity can include hardly any actual reading. Go with photo books with very few or no words and ask the child to describe the photo or tell a story about exactly what the picture is about. This would allow you to keep track of the child’s vocabulary and the use of the words they have been learning. Do not neglect the benefits of vocabulary building along with generating reading abilities. A good vocabulary goes well with recognizing what you’re reading which, essentially, keeps the frustration level low, and the fun element up. Stimulating the child to explain in words to you a tale or maybe a couple of pages of something they have read about gives them great pride (whilst you listen for accuracy) and makes them think they are a reader! And when young ones feel good relating to reading skill they normally strive to learn more.

Reading Head Start Reviews- Sara Shepard Reading Head …

Las Vegas Nevada, Dec. 27, 2020 (GLOBE NEWSWIRE) —

Reading Head Start is an incredible reading program that came into existence to make sure that your child can easily perceive new words and read them effortlessly. There is no doubt in saying that reading is one of the most important processes involved in the journey of learning new things and gaining knowledge about them. Therefore, children who have a habit of reading in their early ages of life are way more knowledgeable than the ones who start reading later. Moreover, the thirst for gaining knowledge and reading new things keep on increasing in such people who have this habit since childhood.

This program has been created to ensure that parents do not worry anymore regarding their children’s studies and about their future as well. It has been observed that avid readers also do not get bored by reading their syllabus books. In fact, they have more ideas and they are more creative than those regular students who are not interested in reading new things.

It is a common practice in most of the children that they get bored very easily after reading a few lines and then never read that topic again as they were never told the importance of this habit at the right age when they can easily grasp everything around them. Due to this, the majority of people become worried about the future of their children.

Learning To Read Usborne

https://www.globenewswire.com/news-release/2020/12/28/2150658/0/en/Reading-Head-Start-Reviews-Sara-Shepard-Reading-Head-Start-For-Kids-To-Increase-Their-Reading-Abilities-By-Reviews66.html

Locating Suggestions For Swift Methods For Foreign Currency Exchange

Advice For Those New To Forex Trading

Forex BusinessIf you wanted to build houses for a living, you would have to work as a carpenter and learn about how to plan and build. The same holds true for anything you decide to do in life, especially if you’re entertaining the idea of trading currency pairs with Forex. You first need to learn about the marketplace and how to operate within it, and here are some tips to get you started. When looking to be a successful Forex trader, it is important that you realize how much of a risk you can take financially. One of the best things about Forex is that you can start with a few hundred dollars, but people who invest more money have a better chance of profiting. So assess your personal risk before joining so you don’t end up short-changed. A great tip when participating in forex trading is to start off small. When you are a new trader, you do not want to dive in headfirst with large amounts of money. Instead, you should be a small trader for a year. At the end of that year, analyze your good and bad trades, and you can go from there. To succeed in Forex trading, keep your trade plans and analysis simple and easy to understand. Well organized, defined, and observed goals as well as practices will do you the most good. Resist the urge to over-analyze and especially rationalize your failures, as this will prevent you from learning from them. It is recommended that you keep at least $500 in your forex trading account, even if your broker requires a lower minimum amount. Most forex trading is heavily leveraged, meaning that you are investing more money that you actually have. If you use leverage to make a trade and it does not pan out, you will be responsible for the full value of the trade, including the leveraged amount. If you want to be a successful forex trader, you have to develop a good sense of patience. Profit in forex trading doesn’t come from trading more often, it comes from making successful trades. The best trades aren’t available every hour or even, every day. You may have to hold on to a currency for quite some time before it pans out. If you are going to enter the forex trading market, it is important to set your own strategy. Your comfort levels about how much you are willing to risk are different from other traders. Don’t follow a strategy that feels wrong to you just because someone else is following that strategy. If you encounter a string of bad trades on the forex market, resist any temptation to increase your liquid capital and make bigger trades to make good your losses. Bad trades are a sign that your trading strategy is no longer working. It is time to pull back and re-asses your plan, not dig yourself further into a hole. If selecting tops and bottoms in Forex, remember that this is a great challenge for even seasoned investors. You want to wait until the price action is confirmed before you take a position on any top or bottom trade. There’s profit here, but it’s also risky, so remember to be patient and see the trade through. Hopefully after reading this article you are feeling more confident with getting into forex. Remember that everyone has to start somewhere. Use the information you learned from this article and other things you may have learned along the way towards your forex goals. If you apply all that you learn then you should have no problem with success.

 

 

 

Waves Trailblazes The Forex Market – Exclusive Interview With Sasha Ivanov

DeFi technologies continue to lead blockchain-based innovation providing alternatives to the traditional financial system for equities, bonds and derivatives. Recently, FTX listed crypto trading pairs to blue-chip stocks such as Amazon

 

AMZN

-0.1%, Apple

 

AAPL

+0.5% and Tesla

 

TSLA

+3.9%, while other players are using smart contracts to innovate on borrowing & lending, insurance, options and asset management. 

An area of traditional finance that has lagged in innovation in the DeFi world is Forex, or the seamless exchange of global fiat currencies worldwide. Originally pioneered by Ripple (XRP), efficient forex exchange continues to be in demand by remittance providers and global businesses, particularly those looking to hedge currency risk for their import and export cash flows. Additional new demand is created in emerging markets where local currencies continue to experience instability and demand for “stable” currencies such as the USD, EUR or CNY is at an all time high. 

One company rising to this challenge is Waves protocol, creating products for blockchain powered Forex. This week I had the pleasure of sitting down with Sasha Ivanov, Founder of Waves to chat about his journey into the cryptocurrency space and his vision for Waves. 

Notably, the former USSR is known for producing some of the most well-known crypto entrepreneurs from Pavel Durov of Telegram, Russian-American Sergey Nazarov of Chainlink, Stani Kulechov from Aave, Alex Mashinsky of Celcius, to Russian-Canadian creator of Ethereum Vitalik Buterin. This trend is largely driven by a realization that cryptocurrencies can offer a sovereign alternative to the ever inflating Ruble, cumbersome oversight of the traditional financial system by the Russian government and the region’s unstable banking system.

 

 

The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

  • Outstanding customer reviews.
  • Awards, impressive clientele, and a long history of delivering stellar technical SEO work.
  • Thought-leadership—consistently publishing of insightful articles and trends on the topic.
  • A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

  1. Neil Patel Digital – Best for Technical Content Structuring
  2. Webris – Best for Technical SEO Audits
  3. Salt.agency  – Best for Enterprise Technical SEO
  4. Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

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How to Use Quizzes in Your Marketing Strategy

quizzes in marketing

Using quizzes in your marketing strategy is one of the most underrated marketing moves.

Seriously. 

They are incredibly effective at generation leads, engaging your audience, and much more.

But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.

Part I: Creating Your Quiz

There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first.

Title Selection & Quiz Types

The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make.

Here are a few of the most common quiz titles;

  • The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Compare “How much do you know about the Golden State Warriors” against “How much do you actually know about the Golden State Warriors” and you’ll see what we mean. No one likes to back down from a challenge, right?
  • “The Which (Blank) Are You?” Title: This one’s a classic. Due to our innate inquisitive nature, sometimes we just have to know which Marvel superhero we are before we die. It’s just one of those things we have to cross off our bucket list.
  • The “Celebrity Personality” Title: This is your typical personality quiz with the substitution of celebrities to give it that added pizazz. Because of the use of celebrities, they’re more likely to get someone’s attention sheerly through being starstruck.
which-wrestling-team-mate-are-you-quiz

Choosing The Quiz Type

The quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:

  • The Personality Quiz – We like to hear good things about ourselves, so because of the “self-serving bias,” personality quizzes work so well. This type of quiz categorizes people into personalities that compliment them based on their answers. If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave.
  • The Knowledge Test: The knowledge test simply challenges anyone’s knowledge on a given subject. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics.

Crafting Quiz Questions

Now that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions!

Here are some things to keep in mind when formulating your questions:

  • Infuse Personality into Your Quiz: Breathe some life into your quiz by injecting your personality into it. Approach your audience as if you were talking to them in person. Make your audience feel comfortable so that they’ll be more likely to opt-in later.
  • Use Images for Your Questions: There’s nothing wrong with having text-only questions, but don’t be afraid to use images either. Using pictures keeps things interesting and relevant, it also makes your quiz feel more like a trivia game.
  • Keep It Short: People don’t have the longest attention spans, so keep things simple and sweet. Aim between 6 to 10 questions for your quiz, in general, this will only take your audience about two to three minutes to complete.

Designing A Lead Capture: Do’s and Don’t’s

After coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list.

You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture:

Do: Incentivize Your Lead Capture Form

Give your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list.

Don’t: Ask For Information You Won’t Use

What’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address.

Otherwise, you risk annoying your audience and having them bounce from your quiz.

Do: Be Honest About Your Marketing Strategy

It won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy.

Be honest with your audience. Give them a quick heads up about what’s to come, like this:

confirm-email-to-discover-style-personality-quiz

Creating Shareable Results

Now onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority.

Here are a couple of pointers that will help you create results worth sharing:

  • Be Honest and Positive: Positive emotions are more likely to promote sharing, so create results that compliment your audience into sharing what they got. At the same time, be honest with your results. Don’t tell your audience that they’re something they aren’t.
  • Use Share-Worthy Images: Just like how we used images for your questions, we’re going to want to make sure we use images for your results. This time around, you want to use some pretty interesting pictures; ones that are worth sharing. This is what’s going to attract attention when people share their results on social media.
  • Create A Call-To-Action: Don’t let your interaction with the audience end at the results. Provide a call-to-action for your audience. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.
tony-ramos-wreslter-quiz-result

Part II: Distributing Your Quiz

Now it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost.

Share Your Quiz on Facebook and Twitter

When sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:

  • Be sure to use an attractive image to represent your quiz.
  • Make sure you have a captivating headline for your quiz.
  • Share both the image and the caption with a shortened link to track results.
red-lobster-quiz-facebook-ad

Don’t Be Afraid to Use Paid Advertising on Facebook

The process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.

  • Selecting Your Target Audience: You have your choices of selecting a target audience by location, demographics, behaviors, and connections. You can even break these categories down even further. Let’s take location for example. We can narrow down the location to country, state/province, city, and zip code. Why would we want to do this? Maybe your brand wants to target an audience within its immediate vicinity. We don’t know. It’s up to you how you want to set the parameters for your target audience. So give it a try.
  • Creating A Custom Audience: Creating a custom audience consists of working with a list you’ve uploaded ahead of time. Facebook then generates an audience based on that list of previous customers you’ve already worked with.

Part III: Marketing Automation Follow-Ups

Here’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought.

We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers.

Here’s a four-step sequence that your marketing automation email follow-ups should live and die by:

Thank Your Audience for Taking Your Quiz First

Immediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon.

Encourage Your Audience to Retake Your Quiz

After a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results.

This is the perfect transition from your “thank you” email to sending out different content.

Build Trust with Case Studies or Testimonials

After a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for.

Convert Your Leads into Paying Customers

After two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand.

The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal.

Part IV: Examples of Quiz-Use in Every Industry

It’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy.

Retail: Z Gallerie

Z Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer.

zgallerie-style-personality-quiz

Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation.

It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right.

Software: Cloud Sherpas

Cloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.)

Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached.

cloud sherpa marketing quizzes example

Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right?

Marketing: The Foundation

The Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners.

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

question-about-your-type-email

Nonprofit: Pin Cancer

Pin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer.

On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!

Conclusion

Who knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it.

Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion.

Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get.

Have you used quizzes in your marketing strategy? What were the results? 

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